Course Overview
The “Growth Strategy for Decision Makers” programme is a 12-week course designed to equip business leaders, managers, and decision-makers with the knowledge and tools necessary to drive sustainable growth within their organizations. This course covers the fundamentals of growth strategy, including market analysis, business model innovation, strategic planning, execution, and monitoring. Participants will learn how to identify growth opportunities, formulate effective growth strategies, and implement these strategies to achieve long-term success.
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Course Content
The course is structured into twelve modules, each of which focuses on crucial areas of growth strategy. To guarantee that the subject is fully understood and applied in real-world situations, the modules comprise lectures, case studies, practical exercises, and assessments.
The course curriculum ensures that participants gain a comprehensive understanding of growth strategy, equipping them with the skills and knowledge necessary to drive sustainable growth and achieve long-term success in their organizations.. The curriculum allows participants to:
» Understand the basics of growth strategy, conduct market research, identify opportunities, and analyze competition.
» Explore innovative business models, develop new strategies using the Business Model Canvas, and foster a culture of innovation.
» Discover both organic (product development, market penetration, expansion) and inorganic (mergers, acquisitions, alliances) growth strategies.
» Learn how digital transformation and emerging technologies can drive organizational growth.
» Develop financial strategies, explore funding options, and understand budgeting for growth initiatives.
» Create actionable growth plans, manage organizational change, allocate resources effectively, and track performance.
» Analyze real-world growth strategies, extract key lessons, and complete practical exercises and assessments.
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Key Takeaways
By the end of the course, participants will:
» Gain a comprehensive understanding of growth strategies and their application in different contexts.
» Be able to identify and evaluate growth opportunities through market analysis and competitive assessment.
» Develop innovative business models and strategies to drive organic and inorganic growth.
» Understand the role of innovation, digital transformation, and financial planning in achieving growth.
» Learn to implement, monitor, and continuously improve growth strategies.
» Apply knowledge gained through real-world case studies and practical exercises.
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Target Audience
The following categories can register for the programme:
» CEOs, executives, and senior managers responsible for driving organizational growth.
» Individuals looking to develop and implement effective growth strategies for their businesses.
» Mid-level managers seeking to enhance their strategic growth management skills.
» Professionals providing consultancy services in business growth and strategy.
» Individuals pursuing studies or research in business strategy and management.
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