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Entrepreneurship Essentials

PROGRAMME OVERVIEW
Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. Experience of a seasoned entrepreneur is precious — and no matter how many theoretical models you study, you simply can’t replace the experience they’ve gained through actually doing the work, failing, and succeeding.

This interactive course is designed and led by seasoned entrepreneurs to help you propel your business in the right direction and stay motivated when you need it the most. The course also provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself. Practical skills covered in this course include identifying entrepreneurial opportunities, creating a business plan, securing financial backing and coordinating business growth.

This course explains how entrepreneurs run structured experiments to validate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors make financial decisions to create value and grow their operations.

CURRICULUM
The course provides access to high quality training with interactive sessions and the opportunity to learn the latest with experts from respected institutions around the world. The programme curriculum provides a highly engaging way to learn and allows participants to:
» Understand the key aspects of entrepreneurship.
» Apply entrepreneurial approaches, concepts, and methods.
» Discover the key financial decisions entrepreneurs must make in the early stages of a startup.
» Understand operational challenges involved with creating new business ventures.
» Explore and appreciate the risks and rewards of entrepreneurship.
» Learn from successful entrepreneurs and leading venture capitalists, as well as peers.
» Fully embrace ambiguity and get comfortable with being challenged regularly.

THE COURSE AS AN INVESTMENT
By the end of the course, participants will be able to:
» Describe the entrepreneurial process and know how to manage it.
» Identify and evaluate an idea; assess the market.
» Leverage experiments to validate your idea and refine your business strategy.
» Recognize opportunities to develop new business ideas.
» Discover the key financial decisions any entrepreneur must make in the early stages of a new venture.
» Understand the process of raising capital and how to speak to investors.
» Identify the market opportunities by deep market study.
» Get traction on how to implement sales strategy to have growth in your startup and generate revenues.
» Make your marketing plan that can support your business and help in generating leads.

WHO SHOULD ATTEND/REGISTER?
This programme is ideal for active or aspiring entrepreneurs, someone who is looking to gain an understanding of how businesses are built, students who wish to become entrepreneurs or are already part of a growing business to nourish the business idea in the making, or to help your business grow and flourish.

Hourly Schedule

Week 1 - Tue, Thu

6:00 pm - 8:00 pm
Introduction to Entrepreneurship
Overview of the entrepreneurial process, and introduction to a conceptual model that shows how the entrepreneurial process typically unfolds.
Speakers:
To be confirmed

Week 2 - Tue, Thu

6:00 pm - 8:00 pm
Recognising Opportunities and Generating Ideas
Primary ways entrepreneurs discover opportunities, and the techniques that can help them come up with new business or product ideas.
Speakers:
To be confirmed

Week 3 - Tue, Thu

6:00 pm - 8:00 pm
Feasibility Analysis
Introduction to feasibility analysis, and the case for its importance of testing the potential viability of a business idea.
Speakers:
To be confirmed

Week 4 - Tue, Thu

6:00 pm - 8:00 pm
Developing an Effective Business Model
Introduction to the concept of business models, and the importance of their various categories and components for a firm's plan or recipe.
Speakers:
To be confirmed

Week 5 - Tue, Thu

6:00 pm - 8:00 pm
Writing a Business Plan: Road Map to Success
Guidelines for writing a comprehensive business plan, and on how to present it to a group of investors in the most effective manner possible.
Speakers:
Mr. Ife Njoku

Week 6 - Tue, Thu

6:00 pm - 8:00 pm
Preparing the Proper Ethical and Legal Foundation
Understand the actions founders can take to establish a strong ethical culture in their entrepreneurial ventures, and the effective means of dealing with legal issues.
Speakers:
To be confirmed

Week 7 - Tue, Thu

6:00 pm - 8:00 pm
Building a New Venture Team
Understand the important task of building a new venture team, and the primary elements that form such a team.
Speakers:
Ms. Amita Nair

Week 8 - Tue, Thu

6:00 pm - 8:00 pm
Getting Financing
Introduction to understanding the need for new venture funding, and the strategies for preparing to raise such funds.
Speakers:
Mr. Ife Njoku, Prof. Elvis Cornerstone

Week 9 - Tue, Thu

6:00 pm - 8:00 pm
The Importance of Intellectual Property
Introduction to the key forms of intellectual property, and how entrepreneurial firms can obtain legal protection in them.
Speakers:
To be confirmed

Week 10 - Tue, Thu

6:00 pm - 8:00 pm
Preparing for and Evaluating the Challenges of Growth
Understand how firms can properly prepare for growth, and the importance of being able to manage the stages of growth and challenges.
Speakers:
To be confirmed

Week 11 - Tue, Thu

6:00 pm - 8:00 pm
Strategies for Firm Growth
Understand the growth strategies available to entrepreneurial firms, and the challenges involved with the strategies pursued.
Speakers:
To be confirmed

Week 12 - Tue, Thu

6:00 pm - 8:00 pm
Franchising
Understand the steps entrepreneurs can take to establish a franchise system, and the actions and issues associated with a decision to buy a franchise.
Speakers:
To be confirmed
To be confirmed
To be confirmed
The instructor to facilitate this module will be confirmed soon.
Mr. Ife Njoku
Mr. Ife Njoku
General Manager, Coronation Merchant Bank, Nigeria
Ife Njoku is the General Manager of Coronation Asset Management Nigeria and a former Managing Director of Access Bank Ghana and DR Congo with over 20 years' banking experience. He chairs the Finance Group of the Institute of Economics and Finance.
Ms. Amita Nair
Ms. Amita Nair
Director, Global Excellence Management Services, GH
Prof. Elvis Cornerstone
Prof. Elvis Cornerstone
Vice-President, Accra Business School, GH
Elvis is a professor of Financial Economics with over 20 years' experience in his specialised field. He is the Vice-President of Accra Business School and doubles up as Chair of the Economics Group of the Institute of Economics and Finance.

Book Event

Entrepreneurship Essentials GHS 1,500.00
Available Tickets: 95
The Entrepreneurship Essentials ticket is sold out. You can try another ticket or another date.

Date

12 Jul 2022 - 29 Sep 2022

Time

6:00 pm - 8:00 pm

Local Time

  • Timezone: America/New_York
  • Date: 12 Jul 2022 - 29 Sep 2022
  • Time: 2:00 pm - 4:00 pm

Cost

₵1,500.00

Labels

Online
Prof. Elvis Cornerstone

Organizer

Prof. Elvis Cornerstone
Email
e.cornerstone@ief.edu.gh

Elvis is a professor of Financial Economics with over 20 years' experience in his specialised field. He is the Vice-President of Accra Business School and doubles up as Chair of the Economics Group of the Institute of Economics and Finance.

Other Organizers

Mr. Ife Njoku
Mr. Ife Njoku
Email
i.njoku@ief.edu.gh

Ife Njoku is the General Manager of Coronation Asset Management Nigeria and a former Managing Director of Access Bank Ghana and DR Congo with over 20 years' banking experience. He chairs the Finance Group of the Institute of Economics and Finance.

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