Pricing Strategy for Profitable Decision-Making

Course Code: IEF-1127
Course Instructor: Jorge Osorio
Category: Business Economics
Credit Hours: 40
Course Duration: 20 Days
Cost: GHS 3,000.00

 

Course Overview

The “Pricing Strategy for Profitable Decision-Making” program is a 10-week course designed to equip business leaders, managers, marketers, and financial professionals with the skills and knowledge to develop and implement effective pricing strategies. This course covers the fundamental concepts of pricing, various pricing models and strategies, and the practical application of these strategies to maximize profitability and competitive advantage.

 

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Course Content

The course is structured into ten modules, each of which focuses on crucial areas of pricing strategy. To guarantee that the subject is fully understood and applied in real-world situations, the modules comprise lectures, case studies, practical exercises, and assessments.

The course curriculum ensures that participants gain a deep understanding of pricing strategy, equipping them with the skills and knowledge necessary to maximize profitability and achieve a competitive advantage in their respective markets. The curriculum allows participants to:

» Understand the basics of pricing strategy, conduct market research, and analyze competitors.

» Explore cost-based pricing models, perform break-even analysis, and develop value-based pricing strategies.

» Apply competition-based pricing tactics and explore psychological pricing techniques to influence customer behavior.

» Learn dynamic pricing, yield management, and flexible pricing strategies for various market conditions.

» Understand pricing strategies for digital products, global markets, and e-commerce platforms.

» Develop comprehensive pricing plans, test and adjust prices, and manage prices over time.

 

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Key Takeaways

 

By the end of the course, participants will:

» Gain a comprehensive understanding of different pricing strategies and their applications.

» Be able to conduct market and competitive analysis to inform pricing decisions.

» Develop effective cost-based, value-based, competition-based, and psychological pricing strategies.

» Learn to implement and manage dynamic and flexible pricing strategies in digital and global markets.

» Apply knowledge gained through real-world case studies and practical exercises to develop and execute profitable pricing strategies.

 

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Target Audience

 

The following categories can register for the programme:

» CEOs, executives, and senior managers responsible for pricing and profitability.

» Marketing professionals looking to enhance their pricing strategy skills.

» Finance officers and managers involved in pricing decisions.

» Product managers seeking to optimize pricing for their products.

» Professionals providing consultancy services in business strategy and pricing.

» Individuals pursuing studies or research in business, marketing, and finance.

 

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