Entrepreneurship: From Idea to Launch

PROGRAMME OVERVIEW
The program is a 12-week course designed to equip aspiring and early-stage entrepreneurs with the skills to turn ideas into successful ventures. Participants will learn to identify business opportunities, develop a solid business plan, secure funding, and implement growth strategies. Through hands-on learning, real-world case studies, and insights from experienced entrepreneurs, this course ensures participants gain the confidence and practical knowledge to navigate the entrepreneurial journey and build sustainable businesses.

CURRICULUM
The course is structured into twelve modules, each focusing on key aspects of launching and growing a successful business. Through interactive lectures, case studies, practical exercises, and assessments, participants will gain the essential skills to transform business ideas into viable ventures.

The curriculum provides a structured approach to entrepreneurship, allowing participants to:

» Develop an entrepreneurial mindset by understanding key success factors, market opportunities, and business validation techniques.

» Create a strategic business model and plan, incorporating financial projections, operational planning, and risk management.

» Master startup financing and investor pitching, covering funding options such as bootstrapping, venture capital, and crowdfunding.

» Build a strong brand and marketing strategy, leveraging digital tools and customer engagement techniques to drive business growth.

» Implement effective sales and scaling strategies to gain traction, increase revenue, and expand market reach.

» Understand the legal and regulatory landscape, including business registration, contracts, and intellectual property protection.

» Apply learning through a real-world capstone project, where participants will develop and present their startup concept.

THE COURSE AS AN INVESTMENT
By the end of the course, participants will be able to:

» Understand the entrepreneurial process and how to effectively manage it.

» Identify, evaluate, and validate business ideas through market research and experimentation.

» Develop and refine a business strategy based on real-world testing and insights.

» Recognize opportunities for innovation and new business development.

» Make informed financial decisions in the early stages of a startup.

» Navigate the process of raising capital and effectively pitch to investors.

» Conduct a deep market analysis to identify potential growth opportunities.

» Implement sales strategies to drive traction and generate revenue.

» Develop a marketing plan that supports business growth and customer acquisition.

WHO SHOULD REGISTER?
The following categories can register for the programme:

» Aspiring entrepreneurs looking to launch and scale their business ideas.

» Startup founders seeking practical strategies for business growth.

» Small business owners aiming to enhance their entrepreneurial skills.

» Business consultants providing advisory services to entrepreneurs.

» Product managers and innovators developing new business solutions.

» Investors and venture capitalists interested in evaluating startup opportunities.

» Individuals pursuing studies or research in entrepreneurship and business development.