Entrepreneurship: From Idea to Launch

PROGRAMME OVERVIEW
Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. Experience of a seasoned entrepreneur is precious — and no matter how many theoretical models you study, you simply can’t replace the experience they’ve gained through actually doing the work, failing, and succeeding.

This interactive course is designed and led by seasoned entrepreneurs to help you propel your business in the right direction and stay motivated when you need it the most. The course also provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself. Practical skills covered in this course include identifying entrepreneurial opportunities, creating a business plan, securing financial backing and coordinating business growth.

This course explains how entrepreneurs run structured experiments to validate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors make financial decisions to create value and grow their operations.

CURRICULUM
The course provides access to high quality training with interactive sessions and the opportunity to learn the latest with experts from respected institutions around the world. The programme curriculum provides a highly engaging way to learn and allows participants to:
» Understand the key aspects of entrepreneurship.
» Apply entrepreneurial approaches, concepts, and methods.
» Discover the key financial decisions entrepreneurs must make in the early stages of a startup.
» Understand operational challenges involved with creating new business ventures.
» Explore and appreciate the risks and rewards of entrepreneurship.
» Learn from successful entrepreneurs and leading venture capitalists, as well as peers.
» Fully embrace ambiguity and get comfortable with being challenged regularly.

THE COURSE AS AN INVESTMENT
By the end of the course, participants will be able to:
» Describe the entrepreneurial process and know how to manage it.
» Identify and evaluate an idea; assess the market.
» Leverage experiments to validate your idea and refine your business strategy.
» Recognize opportunities to develop new business ideas.
» Discover the key financial decisions any entrepreneur must make in the early stages of a new venture.
» Understand the process of raising capital and how to speak to investors.
» Identify the market opportunities by deep market study.
» Get traction on how to implement sales strategy to have growth in your startup and generate revenues.
» Make your marketing plan that can support your business and help in generating leads.

WHO SHOULD REGISTER?
This programme is ideal for active or aspiring entrepreneurs. It is also relevant to those who look forward to gaining understanding of how businesses are built. Students who wish to become entrepreneurs or are already part of a growing business are encouraged to apply. Anyone who wishes to nourish their business idea in the making, or to help their business grow and flourish can also register.